Casa Leon was an opportunity to build a brand from the ground up—one that captures the feeling of calm, warmth, and quiet luxury. From early concept to final execution, the process challenged me to think not just about how a brand looks, but how it makes people feel. Every decision, from typography to color to layout, was made to create a consistent and immersive experience that supports the resort’s identity and guest promise.

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This project reflects my approach to branding as both strategic and sensory. It’s about creating a system that feels cohesive across touchpoints while still leaving room for emotion, atmosphere, and storytelling. Casa Leon became a space where design could speak softly but leave a strong impression.